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This programme focuses on two schools that have used the media to target their local community and successfully recruit staff.

Fairfield High School is part of a culturally mixed community in Bristol and had found great difficulty in attracting learning support assistants that could reflect this diveristy.

That was until staff member Bunge Adedeji came up with the idea of advertising on local radio. As a consequence, overnight applications soared and all sectors of the community were represented.

Waterloo Primary School in Blackpool is a large primary school with a strong local reputation. But when headteacher Peter Rawcliffe announced his imminent retirement, the school struggled to attract sufficient interest in the vacancy.

By embracing the interest of the local and then a national newspaper, a new headteacher was found and is now busy settling in to his new post.


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