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Chocolate Makes the World Go Round

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Summary

The fair trade model behind Divine chocolate is used to show how social enterprise is changing business practices, in this video for GCSE business studies students.

Farmers in the Kuapa Kokoo cooperative in Ghana, the majority shareholder in Divine, sit on the company's board and make decisions affecting the business back in the UK.

The Divine business model is also compared to Cadbury, as the impact of the chocolate giant's decision to be fair-trade on the chocolate market is examined.

Finally, the future of cocoa production in Ghana is discussed, as well as the question of how social enterprises can improve ethical business practices.

Published : Mar 2010

15 mins

Series

GCSE Business Studies

Roles

Secondary Pupil

Subjects

Secondary Business Studies

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